Understand your views and analytics

Your dashboard counts how often your listing is seen. This explains what each number means, which ones matter, and what to do when they are lower than you hoped.

About 6 minutes to read

Before you start

  • A published listing
  • You are logged in

Step 1: Open your analytics

Click View analytics in the welcome bar at the top of your dashboard, or go to markethivesa.co.za/dashboard/analytics.

The analytics page showing a row of large number tiles for listings, total views, unique views, reviews and market links, above a table with one row per listing.
The analytics page. Big totals at the top, a row per listing underneath.

You only see your own

Analytics show only the listings on your own account. Nobody else can see your figures, and you cannot see theirs.

Step 2: Total views and unique views

These two sit next to each other and are easy to mix up.

  • Total views counts every time your page was opened, including the same person coming back three times.
  • Unique views counts separate people. This is the honest measure of reach, and the one to watch.

The gap between them tells you something

Total views much higher than unique views means people are coming back to your page. That is a good sign: they are checking your dates or showing someone else. If the two numbers are almost identical, people look once and move on, which usually means the page is not giving them a reason to return.

Step 3: The other numbers

  • Listings - how many listings this account has.
  • Reviews - approved reviews left on your listing.
  • Market links (vendors) - how many markets your listing is connected to. More connections means more pages your business is discoverable from.
  • Leads (suppliers) - enquiries your listing has produced. For a supplier this matters far more than views.

Underneath the tiles is a table with one row per listing, so if you own several you can see which is pulling its weight and which needs work.

Step 4: What is a good number?

There is no universal answer, and anyone who gives you one is guessing. Compare against yourself instead: note your figures today, then look again in a month. The direction is the useful part.

Two comparisons that are genuinely fair:

  • your own listing this month against last month
  • your listing before and after you changed the photos or the description

A brand new site takes time

Market Hive SA is new, so directory traffic is still building. Early figures will be modest for everyone. That is not a reflection of your listing.

Step 5: Views are low. What now?

Work through these in order, because they are listed by how much difference they make.

  1. Check you are published. A listing still marked pending is not on the public site at all.
  2. Fix your main photo. It is the single thing that decides whether anyone clicks through from the directory.
  3. Check your categories and city. Nearly all searching is done by category and location. Wrong ones make you invisible to the people looking for exactly what you do.
  4. Write specific product words. People search for "sourdough" and "biltong", not "quality products".
  5. Link to your listing. Put the address on your Facebook page, your Instagram bio and your WhatsApp business profile. Traffic you send yourself counts too.
  6. Attend markets and get approved. Every market you are linked to is another page people can find you from.

The get more enquiries guide covers the photo and wording work in detail.

Next guideGet more enquiries from your listing →Photos, wording and the small things that separate a busy listing from a quiet one.

Still stuck? Email [email protected] or use the contact form. Tell us which step you are on and we will walk you through it.